33. Scaling a Business Beyond Etsy
In this episode of Really Good Conversations, Amy chats with Michelle Ferron, founder of Good Tuesday, a sustainably conscious stationery brand for those who want to organise their lives with style.
Michelle shares her inspiring journey from launching the business on Etsy during the 2020 pandemic to scaling it into a million-pound company.
They dive into the challenges of growing a small business, including navigating Brexit, Royal Mail strikes, and a hacking incident. Michelle also reflects on key milestones, such as the rebrand and achieving B Corp certification.
Michelle also offers advice on overcoming adversity and maintaining ethical business practices.
They discuss:
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What prompted Michele to start the business in lockdown
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Challenges they have faced and how they’ve overcome them
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Key milestones and achievements
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Rebranding from Once Upon a Tuesday to Good Tuesday
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Balancing profit and ethical practices
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Value business advice
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Growing a business and a family
Tune in to hear her valuable insights into business growth, resilience and profit.
Find out more about Good Tuesday at www.goodtuesday.com