36. Reinventing Business: How Farmyard Turned Fine Dining Frozen
When Covid-19 hit, the hospitality industry had to pivot, with many adopting at-home dining options.
Award-winning Norwich restaurant Farmyard took on this challenge, determined to ensure their dishes tasted as good at home as in their Michelin-listed restaurant. They transformed their best offerings into high-quality frozen meals for home enjoyment.
Fast forward to 2024: Husband and wife duo Hannah and Andrew made the tough decision to close their restaurant of 7 years fully and focus on Farmyard Frozen.
In this episode of Really Good Conversations, Hannah shares their journey of redefining frozen food with restaurant-quality meals, navigating challenges, the creative dynamics of working with her husband, and Farmyard’s exciting future plans.
- Pivoting in a Pandemic: How Farmyard shifted from fine dining to frozen meals.
- Quality Standards: The challenges of ensuring restaurant-quality food at home.
- Creative Dynamics: Insights into running a business as a husband-wife team.
- Lessons Learned: Overcoming misconceptions about frozen food.
- Future Plans: Farmyard’s vision to make fine dining frozen a household name.
Tune in for an inspiring journey of food innovation and making tough decisions in business.
Check out Farmyard Frozen at:
Instagram: https://www.instagram.com/farmyard_frozen/